Mobile Messaging Blog
Email vs SMS Marketing: When to Use Each Channel (and Why the Best Strategy Uses Both)
Email vs SMS marketing is often framed as a choice between two competing channels. In reality, email and SMS serve different purposes within the customer journey, and the most effective strategies use both intentionally.
January 5, 2026 3 min read
What Is Contact Center as a Service (CCaaS)?
Contact center as a service (CCaaS) is a cloud-based platform that enables organizations to deliver customer support, sales, and service interactions across multiple communication channels. Rather than installing on-premises hardware and software, businesses subscribe to a service hosted and managed by a vendor.
January 1, 2026 7 min read
SMS OTP: How It Works, Pros/Cons and Best Practices
OTP is used to verify user identity during activities such as login attempts, financial transactions, or password resets. SMS OTP offers practical advantages for both users and service providers. It enhances security without requiring users to install additional apps or remember complex credentials.
January 1, 2026
